A detailed appreciation of the overall business goals and strategy is critical in coming up with an effective IP Strategy which addresses a business’s intangible assets and establishes the best way to protect those assets.

An effective IP Strategy will also reflect and support the overall goals of an enterprise as well as creating an effective decision-making basis. At SMAS-IP, we endeavour to create and implement IP strategies that deliver value in relation to the overall business objectives of our clients.

We strive to get a deeper understanding of our clients and their business operations. Our approach is a participatory one which is designed to educate and involve our clients in the IP strategy design. This way,

we have always achieved a sense of ownership and acceptance of the overall IP Strategy by our clients’ staff at all levels.

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